Which One of the Following Four Components Is the Most

question 7

Multiple Choice

Which one of the following four components is the most fundamental in order for an effort to be considered social marketing?

• A) All 4Ps in the toolbox are used.
• B) A clearly defined behavior.
• C) A narrowly defined target audience.
• D) More than communications are used to influence a behavior.

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Definitions:

Industrial Revolution

A period of major industrialization during the late 18th and early 19th centuries that transformed mainly agrarian, rural societies in Europe and America into industrialized, urban ones.

Middle Ages

A historical period in Europe lasting from the 5th to the late 15th century, marked by the fall of the Western Roman Empire and preceding the early modern era.

Superego

In Freudian psychoanalysis, the part of a person's mind that acts as a self-critical conscience, reflecting social standards learned from parents and teachers.

Ego

In psychoanalytic theory, represents the part of the mind that mediates between the conscious and the unconscious and is responsible for reality testing and a sense of personal identity.