For Each of the 5 Issues That Social Marketing Can

question 20

Essay

For each of the 5 issues that social marketing can contribute to, identify a behavior that could be the focus for a social marketing effort.

---

Definitions:

Perceptions

A rephrased definition: The way individuals perceive and interpret their surroundings through their sensory experiences, which can vary widely from person to person.

Common Filters

Cognitive biases or perspectives that influence how individuals perceive and interpret information.

Personality

The combination of characteristics or qualities that form an individual's distinctive character.

Attitudes

A predisposition to respond in a favorable or unfavorable manner to a particular idea, object, person, or situation.