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To determine ROI, for Behaviors influenced, indicate whether the information/calculations are needed?
Unhappy Customers
Individuals who are dissatisfied with a product, service, or experience, potentially leading to complaints or negative feedback.
Negative Experience
An unpleasant or unsatisfactory encounter or event that can lead to adverse reactions or impressions.
Negative Messages
Communications that convey bad news, refusals, or unfortunate information to the recipient.
Appropriate Reaction
A response or behavior that is suitable or fitting for a particular situation or context.
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