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To Determine ROI, for Earned Media Impressions, Indicate Whether the Information/calculations

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To determine ROI, for Earned media impressions, indicate whether the information/calculations are needed?


Definitions:

Stapes

The smallest bone in the human body, located in the middle ear, playing a critical role in the conduction of sound vibrations to the inner ear.

Oval Window

A membrane-covered opening that leads from the middle ear to the inner ear, playing a key role in the mechanics of hearing.

Vomeronasal Organ

Pheromone-detecting organ of vertebrates.

Pheromones

Pheromones are chemical substances produced and released into the environment by an animal, affecting the behavior or physiology of others of its species.

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