Ultimate Measure of Brand Loyalty Is That Customers Will Recommend

question 13

True/False

ultimate measure of brand loyalty is that customers will recommend the brand to others.

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Definitions:

Early Majority

A category in the diffusion of innovation theory describing individuals who adopt new products or ideas after the innovators and early adopters, representing a larger segment of the population.

Innovators

Individuals who are the first to adopt new products, services, or ideas, often helping to spread them to the wider population.

Late Majority

Late Majority consists of individuals who adopt new products or innovations after the average member of a society, typically displaying skepticism and waiting until the majority has tested the innovation.

Diffusion Of Innovation

A theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures.