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According to the book methods for increasing product usage include motivating heavy users to use more, making the use easier, providing incentives, remove or reduce reasons not to buy, provide reminder communications, reduce undesirable consequences of frequent use, and finding new uses.
Sweet Potato
A nutritious root vegetable known for its sweet taste and orange flesh, rich in vitamins, minerals, and antioxidants.
Normal Population
Refers to a population distribution that follows a bell-shaped curve, characterized by its symmetrical shape and where most observations cluster around the mean.
Significance Level
The probability of rejecting the null hypothesis in a statistical test when it is actually true, commonly denoted by alpha (α) and used as a threshold for determining statistical significance.
Test Statistic
The calculated value used to decide whether to reject the null hypothesis in hypothesis testing.
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