Brand Extension Evaluation Asks Three Questions According to the Book

question 10

Multiple Choice

Brand extension evaluation asks three questions according to the book. Which of the following is not a brand extension question among the three?

• A) Will the brand extension be profitable?
• B) Will the extension enhance the brand name and image?
• C) Does the brand fit the new context?
• D) Does the brand add value to the offering in the new product class?

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Definitions:

Embryonic Blood

Blood cells that are present in an embryo, fundamental in the development of the circulatory system.

Fetal Blood

Blood that circulates through a fetus, which has unique properties, such as a higher concentration of hemoglobin, to efficiently carry oxygen from the placenta.

Ducts

Passages or tubes in the body through which substances like air, liquid, or other materials can move from one area to another.

Milk

A nutrient-rich liquid food product produced by the mammary glands of mammals, commonly consumed by humans and used in various dairy products.