Philip Morris Was Successful with 7-Up Because of Its Distribution

question 2

True/False

Philip Morris was successful with 7-Up because of its distribution clout.

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Definitions:

Freedom of Movement

The right or ability of individuals to travel and relocate freely within or between places without restriction.

Psychological Needs

Fundamental emotional or mental requirements necessary for wellbeing and effective functioning of an individual.

Horney's Theory

A psychoanalytic theory by Karen Horney focusing on social and cultural factors affecting personality, introducing the concepts of basic anxiety and neurotic needs.

Locus of Control

The extent to which individuals believe that they can control events that affect them, with variations ranging from internal (personal control) to external (control by external forces).