Brand Extension Evaluation Asks Three Questions According to the Book

question 10

Multiple Choice

Brand extension evaluation asks three questions according to the book. Which of the following is not a brand extension question among the three?

• A) Will the brand extension be profitable?
• B) Will the extension enhance the brand name and image?
• C) Does the brand fit the new context?
• D) Does the brand add value to the offering in the new product class?

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Definitions:

Non-Binding Arbitration

A dispute resolution process where a neutral third party makes a decision that is not legally enforceable, serving as a recommendation rather than an order.

Dispute Resolution

A variety of processes used to resolve conflicts, including negotiation, mediation, and arbitration.

Mediation Strategy

A plan or approach used in mediation to facilitate negotiations and resolve disputes between conflicting parties.

Rewards

Benefits, compensation, or recognition received in exchange for one's effort, achievement, or service.