According to the Book, Among the Ways for the CMO

question 12

True/False

According to the book, among the ways for the CMO to get the CEO on board with respect to silos is to make the silo problems visible, align the role of marketing with growth objectives, and get easy and visible wins.

---

Definitions:

Designated Drivers

Individuals who abstain from drinking alcohol at social events in order to safely drive themselves and others home.

Institutional Advertising

Advertising aimed at creating a favorable image for an organization rather than promoting individual products or services.

Philanthropic

Characterized by the desire to promote the welfare of others, expressed especially by the generous donation of money to good causes.

Advocacy

The act of supporting or arguing in favor of a particular cause, policy, or group, often involving efforts to influence public opinion or policy.