Examlex
Group processing involves:
Consumer Socialization
The method through which people learn abilities, understanding, and perspectives essential for their roles as buyers within the market environment.
Consumer Acculturation
The process by which consumers learn about and adopt the cultural norms, values, and behaviors of a society other than their own, affecting their purchasing behavior.
Purchasing Socialization
The process through which individuals learn purchasing and consuming behaviors from social influences and communities.
Consumer Socialization
The process by which individuals acquire the skills, knowledge, and attitudes necessary to function as consumers in the marketplace.
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