Customer Relationship Management Is the Art and Science of

question 37

Multiple Choice

Customer relationship management is the art and science of

• A) demand management.
• B) positioning customers to improve the profitability of the organization.
• C) management discipline.
• D) customer profitability.

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Definitions:

Instant Glucose

A quick-dissolving sugar supplement used to raise blood sugar levels rapidly, often used in treating hypoglycemia.

National Safety Council

An organization in the United States that focuses on promoting safety in the home, workplace, and on the road through leadership, research, education, and advocacy.

American Heart Association

A nonprofit organization in the United States that fosters appropriate cardiac care in an effort to reduce disability and deaths caused by cardiovascular disease and stroke.