What Are the Steps in the CRM Process

question 11

Multiple Choice

What are the steps in the CRM process?

• A) segment customer base, then measure service and improve
• B) segment customer base, then identify service/package
• C) measure service, then improve
• D) segment customer base, identify service/package, then measure service and improve

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Definitions:

Confounded

Mixed or muddled feelings or situations where the cause and effect become unclear or complicated.

Independent Variable

In an experimental setting, the variable that is manipulated or changed to observe its effect on a dependent variable.

Decision-making Experiment

An experimental setup designed to understand how individuals make choices under various conditions.

Experimental Method

A scientific procedure undertaken to discover information or to test a hypothesis by varying conditions and observing the outcomes.