What Are the Steps in the CRM Process

question 11

Multiple Choice

What are the steps in the CRM process?

• A) segment customer base, then measure service and improve
• B) segment customer base, then identify service/package
• C) measure service, then improve
• D) segment customer base, identify service/package, then measure service and improve

---

Definitions:

U.S. GAAP

United States Generally Accepted Accounting Principles, the standard framework of guidelines for financial accounting used in the U.S.

Convertible Debt

A type of bond or loan that can be converted into a predetermined amount of the company's equity, usually at the discretion of the debt holder.

LIFO Inventory

An inventory valuation method (Last In, First Out) where the most recently produced or acquired items are the first to be expensed as cost of goods sold, affecting the company's books during periods of inflation.

Bank Overdraft

A facility allowing a bank account holder to withdraw more money than is actually in their account, often used for short-term financing.