The SCOR Model Provides Suggested Metrics

question 22

Multiple Choice

The SCOR model provides suggested metrics:

• A) across multiple dimensions for each of the five Level One processes.
• B) for segmenting customers.
• C) for proving a base for ABC costing.
• D) that allow marketing to evaluate channel selection.

---

Definitions:

Plan B One-Step

An over-the-counter emergency contraception pill intended to prevent pregnancy after unprotected sex or contraceptive failure.

Emergency Contraception

A method of preventing pregnancy after unprotected sex or contraceptive failure, often referred to as the morning-after pill.

Symptothermal Method

A fertility awareness method of birth control that combines three fertility indicators: calendar (rhythm) method, basal body temperature method, and cervical mucus method.

Calendar

A system for organizing and dividing time, typically by weeks, months, and years.