Examlex
Information technology plays an important role in each of the five drivers of sustainable supply chain management practice.
Consumers
Individuals or groups who purchase goods and services for personal use, playing a key role in the economic system through their demand for products.
Global Segmentation
The process of dividing the world market into distinct subsets of customers who share common needs or characteristics, allowing for targeted marketing strategies.
Targeting
The process of identifying and focusing on specific segments of the market that a company views as potential customers for its products or services.
Positioning
In marketing, positioning refers to the technique by which marketers try to create an image or identity for a product, brand, or company in the perception of the target market.
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