Samantha Is Experiencing the Spotlight Effect

question 35

Multiple Choice

Samantha is experiencing the spotlight effect.This means that she

• A) wants more attention than she typically receives from others.
• B) perceives herself in an unrealistically favorable light.
• C) overestimates the degree to which her appearance and behavior are noticed by others.
• D) remembers social experiences better than solitary experiences.

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Definitions:

Effectiveness

The degree to which objectives are achieved and the extent to which targeted problems are solved.

Affective Dimension

Refers to the emotional components of an experience, how individuals feel about something, which can greatly affect perception and behaviors.

Emotional Brand Experience

The feelings and emotional responses that a consumer has towards a brand, which can influence loyalty and purchasing behavior.

Brand Experience

The overall perception and emotional response a consumer has towards a brand, influenced by all interactions with the brand across various touchpoints.