Imagine That You Have to Convince an Audience to Adopt

question 22

Multiple Choice

Imagine that you have to convince an audience to adopt your opinion on health-care reform, but the specific arguments you present are weak.According to research on attitude change, what should you do to increase your chances of being persuasive?

• A) Repeat the arguments so that the audience will remember them.
• B) Come across as a genuinely likeable person.
• C) Ensure that people are paying close attention to what you are saying.
• D) Emphasize how health-care reform is highly relevant to everyone in the audience.