Imagine That You Have to Convince an Audience to Adopt

question 22

Multiple Choice

Imagine that you have to convince an audience to adopt your opinion on health-care reform, but the specific arguments you present are weak.According to research on attitude change, what should you do to increase your chances of being persuasive?

• A) Repeat the arguments so that the audience will remember them.
• B) Come across as a genuinely likeable person.
• C) Ensure that people are paying close attention to what you are saying.
• D) Emphasize how health-care reform is highly relevant to everyone in the audience.

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Definitions:

Education

The systematic process of facilitating learning, or the acquisition of knowledge, skills, values, and habits through various forms.

Lifestyle

The way in which a person or group lives, including patterns of social relations, consumption, entertainment, and dress.

Attitude

A settled way of thinking or feeling about something, which is often reflected in a person's behavior.

Psychographic Information

Data related to the personality, values, attitudes, interests, or lifestyles of individuals.