Stacie Listened to a Radio Commercial for Toothpaste

question 9

Multiple Choice

Stacie listened to a radio commercial for toothpaste.She found the soothing voice of the announcer appealing, so she bought the toothpaste he advocated.This illustrates the research finding that when people primarily attend to aspects of a message that are tangential to the substance of the message, they are taking the ______________________ route to persuasion.

• A) central
• B) distinct
• C) peripheral
• D) indirect

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Definitions:

Sensory Memory

The first step in the information processing system in which stimuli are stored for a brief moment in its original form to enable it to be processed.

Information Processing System

A framework or theory that describes how the human mind takes in, organizes, stores, and retrieves information.

Object Permanence

The understanding that objects continue to exist even when they cannot be observed (seen, heard, touched, smelled, or sensed in any way).

Visual Preferences

Individual tendencies to favor certain visual stimuli over others, often influenced by personal experiences, culture, and genetics.