Imagine You Spend an Afternoon Watching Television and Notice That

question 37

Multiple Choice

Imagine you spend an afternoon watching television and notice that all of the commercials have one common theme: a famous athlete or actor endorsing a product.Why do advertisers hire celebrities to endorse their products?

• A) Attractive people are liked better than unattractive people, but attractive people are not more persuasive.
• B) Attractive people are less susceptible to others' attempts to persuade them.
• C) Attractive people are seen as less credible than unattractive people.
• D) Attractive people are used to persuade people, particularly those who do not care or know much about the topic at hand.

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Definitions:

General Mills Warm Delights

A line of single-serving microwaveable dessert products produced by General Mills, designed for quick and easy preparation.

Planning Phase

The initial stage in a project or business strategy where goals are set, necessary resources are identified, and steps to reach the objectives are outlined.

Strategic Marketing Process

A systematic approach to planning and executing marketing strategies that align with a company's overall strategic goals and objectives.

Information Collected

Refers to the data gathered from various sources for the purpose of analysis, decision making, or strategic planning.