According to the Textbook, the Effects of Standard Mass-Communication Efforts

question 15

Multiple Choice

According to the textbook, the effects of standard mass-communication efforts on attitudes and behaviors are not always as strong as you might imagine.This proposition is bolstered by all of the following research findings EXCEPT

• A) research showing that the correlation between the ad budget of a product and its market share is weak.
• B) research showing no significant correlation between the amount a candidate spends on an election and success in the election.
• C) research showing that the D.A.R.E.program did not decrease drug use.
• D) research showing that adolescents cannot be taught strategies for turning away requests for unprotected sex.

Identify and calculate socially optimal quantities and prices in markets affected by externalities.

Analyze the effects of positive and negative externalities on private and social costs and benefits.

Evaluate the role of government interventions such as taxes, subsidies, and regulations in correcting market inefficiencies caused by externalities.

Distinguish between private and social values/costs in the context of externalities.

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Definitions:

Programmed Decision Making

Decision-making techniques that are routine or automated, used for dealing with common, predictable problems.

Ill-structured Problem

A problem lacking a clear goal, solution path, or expected solution, making it difficult to solve using conventional methods.

Organizational Hierarchy

A system in which people or groups are ranked one above the other according to status or authority within an organization.

Programmed Decision Making

The process of making decisions that are routine or repetitive through the use of established policies, procedures, or rules.