People Rely on the ________ Heuristic When They Judge the Frequency

question 15

Multiple Choice

People rely on the ________ heuristic when they judge the frequency or probability of some event by the readiness with which similar events come to mind.

• A) encoding
• B) representativeness
• C) accessibility
• D) availability

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Definitions:

Hierarchy of Effects

A sequence of stages through which consumers typically move from awareness to knowledge, liking, preference, conviction, and finally to purchase.

First Stage

The initial phase of a process or series of events, often characterized by early development or the introduction of something new.

Interest

The cost of borrowing money or the payment received for lending money, typically expressed as a percentage of the principal amount.

Awareness

The level of consumer recognition and knowledge of a product, brand, or issue.