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Stimulation of the amygdala in dominant rhesus monkeys often yields aggression,whereas stimulation of the amygdala in less dominant monkeys may yield either fight or flight,depending on the status of another nearby monkey (Moyer,1976) .These results suggest that in nonhuman primates
Behaviorally Targeted
Advertising or marketing strategies that use individuals' behavior and preferences to tailor messages or offers.
Remarketing
A digital marketing strategy that targets users who have previously interacted with a website or mobile app, aiming to encourage them to return.
Permission Marketing
A marketing strategy where businesses obtain consent from individuals before sending them promotional messages or advertisements.
AIDA Approach
An acronym for Attention, Interest, Desire, and Action, describing a common list of events that may occur when a consumer engages with an advertisement.
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