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People are most susceptible to informational social influence when
Business Risk
Business risk relates to the potential that a company's operations or environment will lead to financial loss or failure.
Capital Structure
The mix of different forms of capital a company uses to finance its operations and growth, including debt, equity, and hybrid securities.
Bankruptcy Risk
The possibility that a company or individual will be unable to meet their financial obligations when they come due, leading to bankruptcy proceedings.
Financial Characteristics
Attributes that describe the financial health and performance of a company, including liquidity, debt levels, revenue growth, and profitability.
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