What Do Shelly Chaiken's (1987)heuristic-Systematic Model of Persuasion and Richard

question 59

Multiple Choice

What do Shelly Chaiken's (1987) heuristic-systematic model of persuasion and Richard Petty and John Cacioppo's (1986) elaboration likelihood model of persuasion have in common?

• A)Both models have yielded findings that directly contradict results of the Yale persuasion studies.
• B)Both models specify when people will be influenced by the quality of argument as opposed to irrelevant factors.
• C)Both models view attitude change in response to persuasion attempts as self-serving.
• D)Both models predict that people will be most influenced by such peripheral or superficial factors as speaker attractiveness.
• E)Both models predict that situational variables are the only determining factor in attitude change.

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