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According to the theory of planned behaviour (Ajzen & Fishbein,1980) ,the best predictor of riding a roller coaster would be
Implicit Costs
The opportunity costs that are not directly paid for in dollars but represent the loss of benefits from the next best alternative when resources are not used in their best alternative use.
Mental Accounting
A concept in behavioral economics where individuals categorize and treat money differently depending on its source, intended use, or other psychological factors.
Irrational Behavior
Actions or decisions that do not logically follow from a rational analysis of the situation.
Misperception
A misunderstanding or incorrect interpretation of a situation, often leading to erroneous decisions or beliefs.
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