A Recent Meta-Analysis of the Effectiveness of Anti-Substance-Abuse Campaigns Found

question 171

Multiple Choice

A recent meta-analysis of the effectiveness of anti-substance-abuse campaigns found that

• A) the most effective medium for displaying ads was print (newspapers and magazines).
• B) the most effective medium for displaying ads was broadcast (radio and television).
• C) the most effective medium for displaying ads was electronic (Internet and wireless).
• D) the most effective medium for displaying ads was street settings (billboards and automobiles).
• E) none of the media were effective in changing attitudes.

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Definitions:

Product Line

A group of related products marketed by a company under a single brand name.

Product Mix

The total range of products that a company offers for sale, including different product lines, variations, and items to meet various customer needs.

Product Line

A series of related products offered by a company intended to meet the needs of a particular market segment.

Symbolic Characteristics

These are the abstract, intangible qualities that represent ideas or concepts associated with an entity or brand, such as identity and cultural significance.