Describe When People Are More Likely to Use the Central

question 103

Essay

Describe when people are more likely to use the central route to persuasion and when they are more likely to use the peripheral route.Also describe what will make an appeal more persuasive if one is using each route.

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Definitions:

Treasury Stock

Treasury stock includes shares that have been originally issued and then bought back by the issuing corporation, thereby decreasing the total number of outstanding shares available on the public market.

Cumulative

Describes an amount that has accumulated over time, often referring to the total up to a particular point.

Capital Stock

The total amount of a company's shares authorized and issued to shareholders, representing the primary source of equity financing.

Common Stock

Equity ownership in a corporation, representing a claim on a portion of the profits and assets, with voting rights in corporate decisions.