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Gordon Gallup (1977) briefly anesthetized chimpanzees and painted an odorless red dye on their heads.When they awoke and looked in the mirror,the chimps immediately reached to touch their brows and ears where the dye was.These findings suggest that chimps
Habitual Decision Making
Decision making characterized by little to no conscious thought, typically due to familiarity or routine.
Behavioural Influence Perspective
A viewpoint in psychology that focuses on understanding how external factors, such as environment or social interactions, shape behaviors.
Product Placement
The strategic inclusion of branded products or logos within media content, such as movies or television shows, to increase brand awareness and influence consumer behavior subtly.
Consumer Hyperchoice
The condition where consumers are faced with too many choices, leading to decision fatigue, anxiety, and potentially poorer choices.
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