Why Do the Authors Refer to the Experimental Method as the "Crown

question 44

Multiple Choice

Why do the authors refer to the experimental method as the "crown jewel" of social-psychological research design? Experiments

• A) are the most efficient research method.
• B) require fewer participants than other methods.
• C) have internal validity.
• D) involve both dependent and independent variables.
• E) enable researchers to draw conclusions about cause-and-effect.

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Definitions:

Dichotic Listening

Experimental procedure for simultaneously presenting a different auditory input to each ear through stereophonic earphones.

fMRI Tests

Functional magnetic resonance imaging tests, a neuroimaging procedure that measures brain activity by detecting changes associated with blood flow.

EEG

Electroencephalography, a method to record electrical activity of the brain via electrodes placed on the scalp.

Corpus Callosum

A thick band of nerve fibers that divides the cerebrum into left and right hemispheres, facilitating communication between the two sides of the brain.