Professor Beauchamp Conducts Research on Persuasion

question 20

Multiple Choice

Professor Beauchamp conducts research on persuasion.She is trying to discover how to convince illiterate adults to attend literacy classes.Dr.Beauchamp's work is an example of

• A)social neuroscience.
• B)research on individual differences.
• C)applied social psychology.
• D)cognitive psychology.
• E)Gestalt psychology.

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Definitions:

Observable

Capable of being seen, noticed, or measured directly or indirectly in a scientific or empirical manner.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Stimulus-Response Association

The link established between a specific stimulus and a particular response through conditioning.

Extinction

In behavioral psychology, the gradual weakening and eventual disappearance of a learned response, typically as a result of the withdrawal of reinforcement.