In an Effort to Convince More Women to Get Mammograms,few

question 34

Multiple Choice

In an effort to convince more women to get mammograms,few public service ads on television work to scare women into taking advantage of that procedure to detect breast cancer.Instead of focusing on the ravages of cancer,such ads often point to the benefits of early detection and consequent cure.From a social-psychological perspective,this makes sense because

• A) people are more motivated to prevent a health problem than to detect one.
• B) messages that evoke fear seldom if ever are successful at influencing behaviour.
• C) people will not fully watch an ad that evokes fear.
• D) frightened women might underestimate the odds that they would contract breast cancer.
• E) when it comes to health, people are more motivated to be accurate than to feel good.

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Definitions:

Depreciated

The decrease in the value of an asset over time due to wear and tear, age, or obsolescence, typically accounted for on financial statements through depreciation expense.

Salvage Value

The anticipated market value of an asset at the conclusion of its utility period.

Declining-Balance Method

A method of accelerated depreciation where an asset loses value at a faster rate in its early years of use.

Revenue Expenditures

Expenditures that are immediately charged against revenues as an expense.