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According to the text,attractiveness probably most affects
Brand Ambiguity
The uncertainty or confusion that consumers experience due to unclear brand messages or inconsistent brand image, which can affect brand perception negatively.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over another's due to satisfaction with the brand.
Positioning
The process of establishing a brand or product in the mind of customers relative to competitors’ offerings.
Mental Image
A representation of sensory experiences created in the mind, not immediately present to the senses.
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