Research Indicates That Minorities Are Most Influential When They

question 41

Multiple Choice

Research indicates that minorities are most influential when they

• A)make use of two-sided rather than one-sided appeals.
• B)unswervingly stick to their position.
• C)argue positions that are greatly discrepant from the majority position.
• D)show respect for the majority position.

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Definitions:

Demand

The desire to own something coupled with the power to purchase it.

Attendance Falls

A decrease in the number of people present at an event, institution, or place compared to a previous period.

Complementary Products

Goods or services that are used together, where the use of one increases the value or demand for the other.

Good Substitutes

Products or services that can replace each other in use, offering consumers alternatives that fulfill the same need or function.