A Simple Rule That Summarizes the Effects of the Media's

question 38

Multiple Choice

A simple rule that summarizes the effects of the media's influence on attitude change is that persuasion decreases

• A)as the significance and familiarity of the issue increases.
• B)as the complexity of the issue increases.
• C)as the significance and familiarity of the issue decreases.
• D)if the issue is trivial.