Examlex

Solved

Several Research Studies Have Compared the Persuasive Influence of Mass

question 88

Multiple Choice

Several research studies have compared the persuasive influence of mass media versus face-to-face appeals and found that people exposed to _________________ tended to experience the greatest changes in attitude and behaviour.


Definitions:

Experimental Group

a group of participants in an experiment who are exposed to the variable under investigation, to assess the effect of the treatment.

Variability of Data Set

The degree to which the numbers in a data set differ from each other or from the mean of the set.

Differ From

To be not alike or distinct in nature, quality, or form when compared with another item or aspect.

Quasi-experimental

Quasi-experimental designs involve research settings where the researcher lacks full control over the assignment of participants to conditions or groups, often due to ethical or practical considerations, making it different from true experimental designs.

Related Questions