In the Central Versus Peripheral Route Theory of Persuasion,what Matters

question 143

Multiple Choice

In the central versus peripheral route theory of persuasion,what matters most is

• A)what we think in response to a message.
• B)how much knowledge we have about an issue.
• C)how we feel about the communicator.
• D)how many times the message is repeated.

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Definitions:

Target Drift

The phenomenon where the intended target market or audience gradually changes over time, impacting marketing strategies.

Segment Shift

A change in market dynamics that leads to the movement of customers from one market segment to another due to factors like changing needs, emerging technologies, or competitive actions.

Differentiating

Differentiating involves making a product or service stand out from its competitors, through unique features, branding, or quality.

Competitive Advantages

Unique attributes or capabilities a company possesses that allow it to outperform its competitors.