Compared to the Central Route,the Peripheral Route to Persuasion Is

question 131

Multiple Choice

Compared to the central route,the peripheral route to persuasion is more likely to lead to

• A)behaviour change.
• B)more resistant attitudes.
• C)superficial attitude change.
• D)persistent attitude change.

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Definitions:

Expected Rate of Return

The anticipated return on an investment, calculated as an average probability-weighted return of possible outcomes.

T-Bill

A T-Bill, or Treasury Bill, is a short-term government security issued at a discount from the face value and pays no interest, but is redeemed at its full face value at maturity.

Risky Portfolio

A collection of investments with higher expected returns that comes with a greater level of risk and volatility compared to the overall market.

Standard Deviation

A statistical measure that quantifies the variation or spread of a set of numbers from its average, used to gauge volatility.