Communicators with Little Credibility Are Most Effective in Changing the Opinions

question 107

Multiple Choice

Communicators with little credibility are most effective in changing the opinions of other people when they advocate positions that

• A)arouse the emotions of the audience.
• B)arouse intense dissonance in the audience.
• C)differ only moderately from the positions of the audience.
• D)differ markedly from the positions of the audience.

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Definitions:

Art Auction Houses

Organizations that facilitate the buying and selling of art pieces through an auction system, often dealing with high-value items.

Catfish

A diverse group of ray-finned fish known for their prominent barbels, which resemble a cat's whiskers.

Industrial Regulation

Oversight and rules established by government agencies to govern how businesses can operate in certain industries to promote fair practices and competition.

X-inefficiency

A situation where a firm operates with higher than necessary costs due to a lack of competition or other inefficiencies, not achieving maximum productivity.