A Highly Discrepant Message Is Least Likely to Be Persuasive

question 35

Multiple Choice

A highly discrepant message is least likely to be persuasive if the audience

• A)is deeply involved in the issue.
• B)is youthful.
• C)views the communicator as credible.
• D)is in a happy mood.

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Definitions:

Consumption Patterns

Trends or habits in how consumers spend their money and utilize goods and services, often influenced by cultural, social, and economic factors.

International Trade

The exchange of goods and services across international borders or territories, often influenced by trade agreements, tariffs, and economic policy.

Consumption Possibilities

The different combinations of goods and services that a consumer can afford to purchase at given prices with their income level.

Production Possibilities

Represents the various combinations of goods and services that an economy can produce, given its technological capabilities and resources.