In the Study on Question Wording by Darrin Lehman and His

question 38

Multiple Choice

In the study on question wording by Darrin Lehman and his colleagues (1992) at the University of British Colombia,it was found that

• A)question wording affected both more and less knowledgeable students.
• B)question wording didn't affect students who were less knowledgeable.
• C)knowledge of the issue didn't interact with question wording to influence response.
• D)more knowledgeable students were unaffected by the question wording.

---

Definitions:

Agent-Sponsored Wholesale Franchise System

A franchising model combining agent wholesaling and franchising to expand distribution and reach of products.

Intensive Distribution

A distribution strategy that aims to provide widespread availability of a product by stocking it in as many outlets as possible.

Extensive Distribution

A distribution strategy that places a product in as many outlets as possible.

Distribution Density

The extent to which a product's availability is spread across a geographical area or among a number of retailers.