Shopping on the Internet Results in Disintermediation and Is Having

question 51

True/False

Shopping on the internet results in disintermediation and is having a major impact on the structure of organizations that sell consumer goods and services.

---

Definitions:

Product Class

Refers to the entire product category or industry.

Brands

Symbols, names, or designs that identify and differentiate products or services from those of competitors.

Postpurchase Stage

A phase in the consumer decision process that involves the evaluation of a purchased product and the experience of using it.

Purchase Decision Process

The stages a consumer goes through before, during, and after buying a product, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.