Which Term Refers to a Group That a Person Belongs

question 95

Multiple Choice

Which term refers to a group that a person belongs to and that gives them a sense of identity?

• A) ingroup
• B) reference group
• C) outgroup
• D) primary group

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Definitions:

Need Recognition

The initial step in the consumer decision process that occurs when a consumer identifies a difference between their current state and a desired state.

Visible or Symbolic

Refers to methods of communication or expression where meanings are either directly observable or represented through symbols.

Social Risk

The potential for an individual to experience loss or damage to their social status, relationships, or respect within a community.

Functional Risk

The potential for a product or service to fail to perform its intended purpose, causing inconvenience or loss to the consumer.