Examlex
Estimates of the likely amount a project will cost should always include an indication of accuracy.
4 Ps Framework
A marketing model identifying Product, Price, Place, and Promotion as the four key components of a marketing strategy.
Pitch
A presentation or proposal made to potential customers, investors, partners, or collaborators, aiming to persuade or inform about a product, service, or idea.
SMILE and SCRATCH Test
A mnemonic used by entrepreneurs to evaluate the strengths and weaknesses of their business ideas based on specific criteria.
Promotional Materials
Various forms of media, printed or digital, designed to market or advertise a product, service, or event to a target audience.
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