Use the Case Below to Answer the Following Question(s)

question 3

Multiple Choice

Use the case below to answer the following question(s) .
The Tipton Hotel is considering a major remodeling effort and needs to determine the best combination of rates and suite sizes to maximize revenues.Currently,the hotel has 755 suites with the following history: Each market segment has its own price/demand elasticity.Estimates are: This means,for example,that a 1% decrease in the price of a standard suite will increase the number of suites sold by 1.5%.Similarly,a 1% increase in the price will decrease the number of suites sold by 1.5%.For any pricing structure (in $) ,the projected number of suites of a given type sold (we will allow continuous values for this problem) can be found using the formula:
(Historical average number of suites sold) + (Elasticity) (New price - Current price) (Historical average number of suites sold) /(Current price)
The hotel owners want to keep the price of a standard suite between $70 and $90; a gold suite between $90 and $110; and a platinum suite between $120 and $149.
Define S = price of a standard suite,G = price of a gold suite,and P = price of a platinum suite.
-If the number of available suites increases by 1 to 756,re-solving the model using Solver,the total revenue would ________.

• A)decrease by approximately $55.76
• B)increase by approximately $17.82
• C)decrease by approximately $2,100.76
• D)increase by approximately $17.96

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Definitions:

Standard Of Living

The scale of monetary assets, amenities, worldly possessions, and survival necessities allotted to a distinct class or demographic region.

Market Shortage

A situation where the demand for a product exceeds its supply in the market, leading to scarcity.

Equilibrium Price

The price at which the supply of an item equals the demand for it, resulting in no excess supply or demand.

Binding Price Ceiling

A maximum price set by the government below the equilibrium price, leading to shortages as the demand exceeds supply.