If the Sales Forecaster at Dex-Starr Inc

question 73

Multiple Choice

If the sales forecaster at Dex-Starr Inc.-before launching a new 12-string guitar-decides to use the Delphi method to obtain a forecast,he/she should ________.

• A)note the behavior of the company's current customers while they purchase guitars from the current product line
• B)note the response of similar 12-string guitars to marketing campaigns and use the responses as a basis to predict how the new marketing campaign might fare
• C)mail out questionnaires to a panel of expert guitarists whose identities are known only to the forecaster
• D)use a brainstorming session among a group of metal guitarists to draw new ideas

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Definitions:

Lax

Characterized by a lack of strictness or care, often leading to a relaxation of standards.

Permissive

A parenting style characterized by low demands with high responsiveness.

Controlling

Involving or relating to the power to influence or direct people's behavior or the course of events.

Punitive

Relating to or aiming at punishment.