If the Sales Forecaster at Dino Croc Inc

question 67

Multiple Choice

If the sales forecaster at Dino Croc Inc.-before launching a new game-decides to use the method of historical analogy to obtain a forecast,he/she should ________.

• A)note the behavior of the company's current customers while they purchase a gaming accessory
• B)note the response of similar previous games to marketing campaigns and use the responses as a basis to predict how the new marketing campaign might fare
• C)request a panel of gamers-whose identities should be kept confidential from one another-to respond to a sequence of questionnaires
• D)use a brainstorming session among a group of gamers to draw new ideas

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Definitions:

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President Johnson

Likely refers to Lyndon B. Johnson, the 36th President of the United States, known for his domestic policies, including the Great Society programs.

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