If the Sales Forecaster at Dex-Starr Inc

question 73

Multiple Choice

If the sales forecaster at Dex-Starr Inc.-before launching a new 12-string guitar-decides to use the Delphi method to obtain a forecast,he/she should ________.

• A)note the behavior of the company's current customers while they purchase guitars from the current product line
• B)note the response of similar 12-string guitars to marketing campaigns and use the responses as a basis to predict how the new marketing campaign might fare
• C)mail out questionnaires to a panel of expert guitarists whose identities are known only to the forecaster
• D)use a brainstorming session among a group of metal guitarists to draw new ideas

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Definitions:

Internal Control Principles

Guidelines meant to safeguard assets, ensure financial report accuracy, and promote operational efficiency.

Establishment Of Responsibility

An internal control principle focusing on assigning responsibility to specific employees to prevent fraud and errors.

Segregation Of Duties

An internal control measure that splits responsibilities among different people to reduce the risk of fraud and errors in the financial processes.

Credit Memorandum

A document issued by a supplier to a buyer, reducing the amount the buyer owes to the supplier, often due to a return or refund.