THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
Three choices of free gifts are offered to 270 persons who subscribed to a new magazine.The number of subscribers choosing each gift is shown in the table below.Assume the null hypothesis that the gifts are equally attractive to the subscribers.Use a 0.01 significance level.
-What is the conclusion?
Definitions:
Stimulus-response Model
A concept in psychology and marketing that describes how individuals respond to stimuli (external inputs) with predetermined reactions, useful in understanding consumer behavior.
Buyer Behavior
The study of how individuals make purchasing decisions and the factors influencing their choice of products or services.
Consumer Trends
Patterns or preferences in consumer behavior that indicate the direction in which the demand for products or services is moving.
SELL Sequence
A sales technique that involves showing the feature, explaining the advantage, leading to the benefit, and letting the customer see themselves using the product.
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